Generated two billion impressions for Archos Entertainment—developer of a pioneering personal audio handheld device and precursor to Apple iPod—earning scores of Editor's Choice and Product of the Year awards for building a consumer market.
Achieved 265 million in global reach and $200 million in donations after leading the UN Global Malaria campaign's business intelligence and analyzing population trends and sentiments to shape campaign messaging and boost user engagement.
为人头马打造品牌和受众参与的营销和分析框架, Nestle, 橙色的电信, and Swatch, 整合跨数字渠道的营销渠道策略和最佳实践, 广告网络, and media.
为施华洛世奇等顶级品牌进行数字营销审计, 菲利普·莫里斯公司, 以及国际排联的战略意义, 定义优化营销策略和活动的数字最佳实践的可操作步骤.
Increased enrollment significantly and improved user experiences after directing consortium analytics for the NIH's All of US research program—enhancing national campaign performance via advanced martech and data frameworks.
Developed and rolled out the social media strategic playbook for NIH's All of Us Research Program and provided continued support as the primary digital communications and marketing strategist and data analyst.
在不同的人群中执行消息传递和创意焦点小组测试, 作为美国国立卫生研究院医疗保健计划的市场研究和网络研究分析师，导致精确的活动受众定位和影响.
为Wilson sports Goods等品牌设计数字分析框架, 峰汽车, 普莱诺户外, 和Demarini Baseball，以提升消费者品牌的曝光率和吸引力. 我利用了Hootsuite和其他相关工具.
作为Emakina的美国数字营销主管提供支持, 欧洲著名的数字营销代理集团, 制定战略性客户方向和研究建议，设计机构数字化转型.
创建和管理历史百事可乐刷新活动中使用的数据分析需求, 衡量持续的影响力和参与度，以优化数字活动监控和信息传递, 内容研究与创作, 和执行.